Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

AB0501 Green Marketing

Acad Unit: 3
Pre-requisite: AB1501, GC0001(co-requisite)

Course Description:

Sustainability has been defined as the ability to continue a defined behaviour indefinitely. Businesses activities can contribute to the sustainable environment by adopting green marketing activities. This course aims to introduce students to environmental issues and recent developments in sustainability. Using principles of marketing, students would be able to incorporate green techniques to marketing strategies.