Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

AB0602 Communication Management Strategies

Acad Unit: 4
Pre-requisite: AB0601

Course Description:

The purpose of this course is to prepare you for the communication challenges that you are likely to meet in rapidly evolving global business environments. It will help you to present yourself confidently and professionally in the way you speak, write and participate in your chosen profession.

AB0602 is designed to build on the communication theory, strategies and skills learnt in AB0601. Theory provides a conceptual framework that guides strategy and skills. Strategy allows communicators to make intelligent choices about content, organisation, style, tone, delivery, and timing of messages. Skills are needed to craft effective written documents, give constructive feedback, and create as well as deliver persuasive business presentations.

In addition, this course also offers you the opportunity to acquire an understanding of the method of Principled Negotiation developed at the Harvard Negotiation Project. You will gain hands-on experience in negotiation through engagement in negotiation simulations.