Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BU8542 Social Marketing - Making the World a Better Place

Acad Unit: 3
Pre-requisite: NIL

Course Description:

Social marketing is about changing behaviours for the good of society. Social marketing has successfully reduced or eliminated a myriad of social problems that have plagued many countries around the world from addictions, cruelty and discrimination to fraud, poverty and environmental degradation. This course is designed for students concerned about social problems and passionate about making a difference. You will learn how to use marketing tools and techniques to understand, analyse and evaluate social problems, and design effective interventions and solutions that will reduce or eliminate their ill effects on society.