Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BM321 / BM3503 Retail Management

Acad Unit: 4
Pre-requisite: AB112/ AB1501 / AB1501

Course Description:

Increasingly, emerging technologies impact the way retailing is conducted.  Retail excellence now requires different types of capabilities as retail moves from transaction-based to socialization.  To stay ahead, retailers need to make the right decisions: selecting the relevant target market, determining unique brand value proposition, merchandise, pricing and location, unleashing the potentials of employees to serve, promote, and display merchandise in a manner that grabs shoppers’ attention and prompts actions.

This course aims to enrich students’ understanding on Retailing and equip them to formulate innovative retail strategies in this competitive, complex and changing world.