Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BM315 / BM3502 The Global Marketer - Marketing to the World

Acad Unit: 4
Pre-requisite: AB1501 / AB1501

Course Description:

The course will cover familiar topics like marketing research and customer-driven marketing strategy from a global perspective. There are additional challenges that companies will face in a global context. The course will challenge your preexisting assumptions about how marketing works and help you navigate all these additional complexities of global marketing. As it is a course targeted at final-year marketing students, you will also be introduced to current concepts and ideas (e.g., design thinking) relevant to the industry to help you ease into the dynamic world of marketing. The course will also delve into how technology is transforming how companies market their products and services across borders. The first half of the course will provide grounding for the second part of the course.