Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BM3501 Marketing Strategy

Acad Unit: 4
Pre-requisite: AB1501 / AB1501

Course Description:

The purpose of this course is to prepare you for real world marketing challenges. This is an advanced course for undergraduate students specializing in Marketing. Taken in the final year, this course serves as a capstone course that integrates all concepts and frameworks learned from prior marketing courses. Students will address critical decision issues involved in marketing planning at a strategic level, including segmentation and positioning, product development, new market entry, and management of the marketing budget.