Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BM2502 Market Intelligence

Acad Unit: 4
Pre-requisite: AB112/ AB1501 / AB112/ AB1501

Course Description:

This course develops students understanding of marketing research, its value and how it applies to marketing decision-making.  It is primarily designed for those who intend to pursue a career in marketing research.  However, it also provides a critical stream of knowledge for those who will rely on marketing research information for decision making.