Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

BE2601 Management Principles, Skills and Competencies

Acad Unit: 4
Pre-requisite: AB105/ AB1601 / AB1601

Course Description:

This course is a comprehensive introductory study on the management process from a general manager's perspective, with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully manage an organization. Principles of Management focus on the entire organization from both a short and long-term perspective to form a strategic vision, setting objectives, crafting a strategy and then implementing it.

The course examines the logic and working of organizations. The course also investigates how organizations develop and maintain competitive advantage within a changing business environment influenced by political, economic, social, technology, legal and environmental [PESTLE] factors. The course is organized around the four 'pillars' of management viz. planning, organizing, leading and control [POLC]  for a systematic understanding of management-related challenges and applying conceptual tools and techniques for analyzing, evaluating and addressing management issues.