Nanyang Technological University

Nanyang Business School

Nanyang Business School - Undergraduate Programmes

Course Description

MB103 / BU8501 Marketing for the 21st Century

Acad Unit: 3
Pre-requisite: NIL

Course Description:
This course is designed for students who have chosen to specialise in disciplines other than business. As students may already know, a working knowledge of marketing is rather useful wherever their career takes them. We will discuss the basic principles of marketing. However, the focus is on its practice and how this understanding could potentially enhance the students' future performance in their chosen field. A hands-on approach is expected of students and activities have been incorporated to encourage observation and enhance analytical ability. The course will require you to analyse businesses, lead discussions and present your analysis and recommendations on selected organisations.