NBS Focus Point in Beijing will be held on 6 March. With the increasing importance of China as an economic superpower and China's entry into the WTO, developing the global branding has become even more important and urgent. How can a brand succeed? What are the key elements of success? Professor Wee Chow Hou will be sharing his view with us. We have also invited Mdm Guo Meiling, CEO of Beijing Century Galaxy Co Ltd, as well as the Chairman of NBS China Alumni Advisory Board, Mr Wang Hairong, Chairman of Hunan Baili Engineering Sci & Tech Co Ltd, to share his thoughts and insights during the panel discussion. Moderated by Mr Victor Tay, Chief Development Officer of NTU, the forum will be conducted in Chinese.

This will be an excellent platform for learning and networking with fellow alumni in China.