How to Successfully Bring your Brand Global

The face of business in Asia is changing faster than one can blink one’s eyes. Asian companies that used to be back-end workhorses, manufacturing consumer goods cheaply for Western companies, are slowly realizing the benefits of brands and innovation. A rapid changing landscape will emerge in Asia over the next 5-10 years, where the opportunities for Asian rising multinationals will benefit from better and stronger competitive positions than ever before.

The primary objective of boardrooms is to build and sustain shareholder value, and deliver competitive returns to shareholders. At the same time, branding is a very effective catalyst for better leadership and helps the boardroom to drive a shared vision throughout the organization.

The boardroom and the organization must manage by metrics, and balance short- and long-term perspectives and performance. The growing emphasis on brand strategy to drive shareholder value and competitiveness will move up the boardroom agenda and become one of the most prominent value drivers in Asia in this century. Martin Roll will provide case stories on Asian brands, and illustrate how companies can employ branding as successful catalysts for leadership and long-term performance to grow new markets.

Offering insights, knowledge and perspectives on branding as a strategic tool for Asian businesses, Martin Roll will define The 10 Leadership Principles that will drive breakout success, sustain profitability and financial impact in this century.

DATE, DAY
22 April 2016, Friday

TIME
2:30p.m. – 5:00p.m.

VENUE
IE Singapore
Little Red Dot Seminar Room 230 Victoria Street #10-00 Bugis Junction Office Tower Singapore 188024

FEE
S$40 (inclusive of GST)
(Payment via credit card only)

About the Speaker:
Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses.

Mr. Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures. He is a Fellow with Institute on Asian Consumer Insight, and a Senior Advisor to McKinsey & Company.

Mr. Roll is a keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other global business schools.

Mr. Roll is also the author of global bestseller “Asian Brand Strategy” (click here for a sample chapter), a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. He received his MBA from INSEAD.

Specialities: Branding, Marketing, Strategy, Leadership, Change & Transformations, Business Family Transition, Business Coaching, Asia & Emerging Markets.

www.martinroll.com

For more information, please contact us:
Institute on Asian Consumer Insight
Nanyang Technological University, Nanyang Business School,
50 Nanyang Avenue, Blk S4, level B4, Singapore 639798
Tel: +65 6790 4966
Email: aci-institute@ntu.edu.sg

Martin Roll
Senior Advisor
Business & Brand Strategist Martin Roll Company